Today’s consumers expect to be able to interact with businesses through online channels. But according to our recent small business study commissioned by Google, 80 percent of US small businesses are not taking full advantage of digital tools. Find out what is holding small businesses back from digital adoption and what steps they can take to successfully enter the digital age.
Digital technology is driving many changes in consumer behavior and the business environment. With online tools, businesses have greater insight into customer preferences, and build lasting relationships with them. In today’s digitally-driven economy, many consumers now expect to be able to engage with businesses through online channels.